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L'Oreal Revitalift was boosted by The Main Event's skillful corporate brand event management
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L'Oreal Revitalift Case Study
The Main Event created a state-of-the art branded consumer roadshow to help relaunch L'Oreal Revitalift across the Middle East
Event Challenge:
Creating a branded consumer roadshow for L'Oreal Revitalift.
Event Insight:
To re-launch L’Oreal Revitalift in the Middle East and raise brand awareness amongst consumers of competitor products.
Event Idea:
Targeted brand activity in all product distribution sectors from high-end department stores to supermarkets.
Event Results:
Activities included creating a branded L’Oreal ‘Oasis’ for product displays, a mobile Revitalift Retreat, beach ‘Shade’ billboards and beach side activities.